Cars born in the legendary Pininfarina studio are not just machinery, but works of "metal theater," frozen in motion.
In this art, there are no accidental strokes: every body line plays its role in a genius play, where the designer acts as a visionary and director of emotions.
The atelier's masters continue to create the most perfect forms in history, embodying in the ROX look the passion for speed, impeccable taste, and true Italian soul.
Over 95 years of creating world masterpieces. The legendary legacy and impeccable taste of the Italian school of design are now becoming part of the ROX Motor brand DNA.
The official partnership with the house of Pininfarina elevates ROX to the rank of collectible aesthetics. The recognizable signature of the masters, which defined the look of the planet's most desired supercars, is now embodied in every line of your SUV.