Cars born in the legendary Pininfarina studio are not just machinery, but works of "metal theater," frozen in motion.
In this art, there are no accidental strokes: every body line plays its role in a genius play, where the designer acts as a visionary and director of emotions.
The atelier's masters continue to create the most perfect forms in history, embodying in the ROX look the passion for speed, impeccable taste, and true Italian soul.
Over 95 years of creating world masterpieces. The legendary legacy and impeccable taste of the Italian school of design are now becoming part of the ROX Motor brand DNA.
The official partnership with the house of Pininfarina elevates ROX to the rank of collectible aesthetics. The recognizable signature of the masters, which defined the look of the planet's most desired supercars, is now embodied in every line of your SUV.
WHY IS THE BOXY LOOK BACK IN STYLE?
The name ROX is phonetically similar to the English word "rock." This is the foundation of the brand's philosophy, emphasizing the steadfastness, monumental strength, and indestructible character of the vehicle.
In an era of faceless streamlined shapes and fleeting trends, the bold "boxy" silhouette of the ROX 01 becomes a symbol of primal power, ruggedness, and confident superiority on any road.
ROX Motor triumphantly brings the geometry of right angles back into the world of high style, proving that true luxury does not conform to fashion—it dictates the rules of the game and sets new standards of aesthetics.
This concept of uncompromising honesty in form found its perfect embodiment in the brand's concise and graphic logo, which you see on the radiator grille.
CALM LINES
Strict vertical and horizontal lines form a dominant, architectural look that instantly sticks in the memory.
The precise body geometry and uniform width throughout the entire length of the ROX are not just about the aesthetics of power, but also about your flawless control over vehicle dimensions when maneuvering in any conditions.
ARDENT PASSION
Sweeping Horizon: The concise horizontal lines of the body exude absolute confidence and hidden power. The striking contrast roof creates a dynamic, recognizable silhouette that stands out unmistakably in city traffic.
Athletic Character: Expressive wheel arches and impressive diameter wheels uncompromisingly declare the ROX's off-road superiority, highlighting its rugged aesthetics and readiness for any challenge.
