History of the ROX brand | 🪨 REEV Technology and Stone Philosophy

EMPOWERED BY NATURE

ROX BRAND

Leadership in creating premium new energy SUVs to inspire people towards vibrant adventures in harmony with nature.

ROX MANIFESTO

We create vehicles inspired by the beauty and power of nature, delivering strength and a sense of control in any weather and on any road, in an atmosphere of absolute comfort.

We are open to new adventures, attracted by the unknown, inspired by discoveries, and ready to go beyond what is possible.

We conquer every road and direction: from city streets to snow-covered mountain passes.

We challenge the ordinary.

WE ARE ROX.

Mission

Leadership in creating premium SUVs powered by new energy sources, inspiring people to enjoy nature in harmony.

Goal

A globally recognized automotive brand associated with the outdoor lifestyle.

Values

Freedom of movement, innovation at the core, high style, and consistent quality are the principles behind the ROX brand.

GLOBAL BRAND

Technological Breakthrough: Founded in 2021, ROX Motor instantly became an industry phenomenon. Thanks to a record pace of development, the brand transitioned from startup status to the league of serious automakers, setting new standards.

Intellectual Capital: The foundation of success is the synergy of the best minds in classic automotive manufacturing and the IT sector. Leading engineers, designers, and energy system experts work on creating ROX, combining comfort with advanced artificial intelligence.

Leadership in Numbers: The company is officially recognized as a national high-tech enterprise. Its innovative potential is confirmed by facts: ROX Motor's portfolio already counts over 1000 patents defining the future of safe driving.

Global Expansion: The global development strategy is being successfully implemented — today, ROX cars are officially represented in 15 countries worldwide. Now, this premium experience is available in Moldova thanks to the official partnership with EREV MOTORS.

EV or Hybrid? The choice is yours!

REEV Concept**

The innovative architecture of ROX combines the best of both worlds. The vehicle is always driven by powerful electric motors, ensuring instant acceleration and silence. Meanwhile, the built-in gasoline generator acts exclusively as an onboard power station, automatically charging the battery while driving.

All the dynamics and comfort of an electric vehicle — without dependence on charging stations.

REEV (Range Extended Electric Vehicle)
Electric vehicle with extended range. Future technology that gives you complete freedom to travel any distance.

OUTDOOR
LIFESTYLE
AS THE NEW
LUXURY

True freedom is the ability to wake up in the most pristine corners of nature while maintaining your usual level of comfort. This is ROX's philosophy of modern luxury: first-class travel where the roads end.

Impressive off-road potential and an ecosystem of original accessories turn any point on the map into your personal hotel. Enjoy the silence and the starry sky with five-star service that is always with you.